We start from values and knowing the traditional brands, and go as far as implementing the most innovative and contemporary luxury material management, such as: identifying emerging markets, utilizing new communication channels, and using new client management techniques.
LUXURY BRAND MANAGEMENT
Luxury Architecture,
Unique Values and Attributes.
Brand Identity and Life Cycle.
Luxury Brand Strategies: Development Model.
LUXURY GOODS AND SERVICES STRATEGY
Luxury Product. Creativity and Design Management.
Market Studies and Trend Analysis.
Product Launch Marketing.
CRM and Client Services.
LUXURY MARKETING AND POSITIONING
Positioning in each of the market categories.
From the most exclusive management to Trading up.
Marketing management through each product segment.
PRICE MANGEMENT
Price Management and Margin Analysis.
COMMUNICATION MANAGEMENT
Integrative Luxury Brand Management.
Media and Brand Diversity.
The New Luxury RRPP.
DIGITAL MANGEMENT: E-BUSINESS & E-COMMERCE
Digital Plan.
Luxury Social Media Channels.
LES COULISSES DU LUXE
Les coulisses du luxe are experiences that are created within luxury branches or
boutiques.
