Unique Values and Attributes.
Brand Identity and Life Cycle.
Luxury Brand Strategies: Development Model.
Luxury Product. Creativity and Design Management.
Market Studies and Trend Analysis.
Product Launch Marketing.
CRM and Client Services.
Positioning in each of the market categories.
From the most exclusive management to Trading up.
Marketing management through each product segment.
Price Management and Margin Analysis.
Integrative Luxury Brand Management.
Media and Brand Diversity.
The New Luxury RRPP.
Luxury Social Media Channels.
Les coulisses du luxe are experiences that are created within luxury branches or